ideation

+ made 5 mood boards for 5 different design directions

+ design direction #1
> warm, earthy color scheme
> hand drawn illustrations
> feminine, boho vibe

+ design direction #2
> icy color scheme 
> white with silver accents
> cool, chic vibe

+ design direction #3
> bright, lively color scheme 
> bold, fun patterns & illustrations
> playful, expressive vibe

+ design direction #4
> minimal, neutral color scheme 
> simplicity, single line illustrations
> clean, modest vibe

+ design direction #5
> energizing color scheme 
> gradients & textures
> ethereal, dreamy vibe

design exploration

+ began brainstorming & sketching ideas
+ received feedback for the most interesting ideas

logo development

+ evaluated initial mood boards
+ identified favorite elements to create new mood board
+ continued to developed favorite logo from initial design exploration

OTHER COLLECTIONS

+ designed 8+ collections in 1 year
+ directed & photographed earrings for every collection
+ collaborated with local creatives to promote products

KEY TAKEAWAYS

— A strong mission statement drives a brand
— It’s challenging to develop, create & maintain a brand without a team
— Designing for myself vs. the collective requires different approaches

CONSIDERATIONS FOR IMPROVEMENTS

— Explore what branding would look like through video content
— Incorporate more variety in models and styling concepts
— Translate individual customer experience into a pop-up experience