A bold & friendly brand identity for a painting supply company.

 
 

class

Corporate Identity

duration

7 weeks, Feb. 2018–Mar. 2018

tools

Illustrator, InDesign & Photoshop

 

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GOAL

For this rebrand, I positioned the company for expressive do-it-yourselfers and painting professionals. My goal was to portray the company as empowering and trustworthy. Drawing inspiration from the company's personable services, my solution consists of a hand drawn paintbrush logomark to parallel the unique custom painting services the company offers and a semi-rounded typeface to express friendlessness and openness.

 
 

process

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