A charming & unique brand identity for a natural cosmetics company.

DURATION

8 weeks

TOOLS

Fresco, Illustrator & Photoshop

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CHALLENGE

For this rebrand, I positioned the company for curious and conscious beauty consumers. My goal was to portray the company as transformative and genuine. Drawing inspiration from the company's outstanding history with time-honored beauty rituals and ingredients, my solution consists of a hand drawn typeface logo with curved elements inspired by natural ingredients to parallel their commitment to using fresh ingredients directly from nature. I chose to hand draw the logo to make it more personable and honest to reflect their dedication to creating heartfelt experiences through their products.

FRESH BEAUTY BRAND GUIDELINE

DESIGN PROCESS

View HERE