competitive audit

+ made competitive audits for 5 different skincare brands
+ created a creative brief based on audits & research

ideation

+ made 3 mood boards for 3 different design directions

+ design direction #1
> natural, earthy color scheme
> hand drawn, artistic plant illustrations
> ingredient exploration

+ design direction #2
> bright, colorful color scheme 
> inspired by European bazaars & markets
> texture exploration

+ design direction #3
> organic color scheme 
> inspired by farmer’s markets
> homemade/handmade exploration

design exploration

+ began brainstorming & sketching ideas
+ received feedback for the most interesting ideas

logo iterations

+ identified sketches with the most potential & created logos digitally
+ narrowed down selections to three potential logos
+ created initial mockups to demonstrate logo application

INITIAL MOCK UPS

+ colors were too bright
+ incorporating real roses was challenging
+ some mock ups look more realistic than others

KEY TAKEAWAYS

— Fresh Beauty was created from a place of love for travel & culture
— Hand drawn elements feel more relatable and genuine
— Engaging with the senses is challenging and liberating

CONSIDERATIONS FOR IMPROVEMENTS

— Incorporate more illustrative texture elements
— Explore what branding would look like for animations & videos
— Consider concepts for different ingredients for photography